2011 Ford Fiesta Review

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When I wrote the first drive impressions of the 2011 Ford Fiesta and promised a full review soon, I had no idea that TireKicker would be taking an unexpected two week vacation...but we did and now we're back and item one has to be to fill in the blanks left by the early look at this very significant car for Ford.

The basic first impressions (a quantum leap forward for American small cars, a serious threat to future Focus sales until we get the Euro-spec model of the Fiesta's bigger brother) all hold true.

But I see I used the word "roomy". I was so eager to get behind the wheel that I neglected to sit in the back seat. After I posted the first drive, my 5 foot 11 son sat back there...or tried to. It wasn't pleasant. And it wasn't much better for my 5 foot 4 daughter. That large trunk that I mentioned came at the expense of rear seat legroom. And while none of the cars in this class (Toyota Yaris, Nissan Versa, Honda Fit, Chevy Aveo) are limos, some of them...especially the Yaris and Versa...are better.

                        

Coincidentally, I had a Yaris sedan the same week, and was able to drive them back-to-back. While the Fiesta dazzled with its newness, edginess and content, the Yaris had more rear and front-seat comfort, a quieter cabin and a smoother ride.  And it was a few hundred dollars cheaper, too...staying under $19,000 ( The Yaris had the Sport package, a $3500 option that adds alloy wheels, spoilers, foglamps, leather trimming, power everything and an upgraded audio system) while the as-tested price of the Fiesta hit $19,600 (base for the SEL sedan is $16,320).

Gas mileage was a wash....the Yaris delivering 32 miles per gallon in an even split of urban street and freeway driving, the Fiesta 31.

                      

Honestly, both the Fiesta and the Yaris are way out of the target zone when their stickers get that close to $20K. You can get Corollas, Sentras and Civics (not to mention the 2011 VW Jetta) for that kind of money.The base Yaris sedan starts at $13,365...the base Fiesta at $13,320. That's where the battle in entry-level sedans is likely to be fought.

But will the sedans be the main focus? The Fiesta that makes the biggest splash visually is the five-door hatchback...and the base price for that is $15,120...a big step up, especially when you consider the Yaris 5-door hatch starts at $12,905 (lower than the Yaris sedan price).

The Fiesta leads the class in style...leaving the frumpy Yaris in the dust both in terms of exterior and interior. But these are entry-level vehicles. And while Europeans have a keen understanding of the term "premium compact", the Fiesta's going to have to make a value argument to drivers from the land of Wal-Mart. That could turn out to be a very tall order.

UPDATE:  We've now had a chance to drive the 5-door Fiesta...in Blue Flame metallic, like so:

It's the same strengths and shortcomings as with the sedan above, but this time, Ford sent an SE model. And that brings the value equation back into line. The base price for the 5-door SE is $1200 less than the SEL sedan, at $15,120, as mentioned above. And the options list was kept to a minimum: Rapid Spec 203A (SYNC, 80 watt premium audio system, a sport appearance package, crusie control, 15 inch painted aluminum wheels and front parking lamps with black bezels) for $1,245...Ambient lighting and Sirius Satellite radio packaged together for $370...and heated front seats for $195.

With destination charges, it addes up to $17,605, but there's a "Rapid Spec Discount" of $490...so the bottom line works out to $17,115.

EPA estimates say 37 highway/28 city. 

At this price, it's worthy of inclusion in your shopping.

Post Title → 2011 Ford Fiesta Review

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First Drive: 2011 Ford Fiesta SEL Sedan

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Hype is a dangerous thing in the car business. Too much advance buildup can result in a big letdown when the real car finally shows up. And the Ford Fiesta has certainly had a big advance campaign...nearly a year of special events allowing access and even seat time...none of which yours truly was able to attend.

Well, Ford has put the real deal in my care for a week...and after 24 hours and 100 miles, I'm ready to say this much: They have not over-promised.

The Fiesta is a revelation...a glimpse into how good our friends in Europe have it when it comes to small cars that aren't penalty boxes. Not only is this more than a worthy competitor for the Toyota Yaris, Honda Fit and Nissan Versa, I don't see how Ford is going to sell a single Focus from now until they bring us the European version of that model.

                   

Roomy, decent power, great gas mileage (thanks to a six-speed automatic)...and a huge trunk for its class.

Admittedly, Ford sent a loaded version of its top trim level. Being a pre-production car, the window sticker is blank where the prices go, but building one out to these specs on Ford's website produces an as-equipped price north of $19,000....and that's pricey for this class. I'll be very interested in driving lower-spec five-doors.

Meantime, six days and untold miles to go...followed by a full review right here.

Post Title → First Drive: 2011 Ford Fiesta SEL Sedan

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Toyota Yaris 5-door Review

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If you haven't already read my post from last fall about the 2009 Toyota Yaris Sedan, now'd be a good time.

The 5-door? All the good stuff you get with the four-door minus the trunk, but plus the convenience of a hatch.

The price? Would you believe exactly ten dollars more than the as-tested price of the four-door...with the same EPA estimated 29 city/35 highway miles per gallon.

As with the four-door, there are the questions about what else $16,700 and change could buy you...but the Yaris in either configuration is well worth a look and a test drive.

Post Title → Toyota Yaris 5-door Review

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Toyota Yaris Sedan Review

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On the day the Toyota Yaris sedan was scheduled for delivery, I braced my self for an adventure in minicar-land. My last seat time in a Yaris was in the three-door hatchback (which resembles a rollerskate), and that's about the only Yari found roaming the streets in my neighborhood.

But when the four-door Yaris arrived it was a revelation: This is what we used to call a Corolla.

We probably won't see much more of it, but we've been living with "mission creep" for the last decade or more. Car manufacturers keep taking the cars up the ladder of size and luxury until humble Camrys are the size of Avalons, Corollas become what Camrys were and Yari (at least the 4-door sedan variety) take the place of the Corolla.

Which means the Avalon is probably somewhere between an E-Class and an S-Class these days.

Point is, the 4-door Yaris is actually a quite good conventional compact sedan. There's no sense of cutting-edge this or outside the box that (apart from that center-mounted speedometer, which mainly keeps costs low in building both left-hand and right-hand drive models).

Four people fit comfortably, it moves well and is reasonably quiet (considerably quieter than the more expensive Matrix). $13,765 gets you a 1.5 liter 4 cylinder engine, with a four-speed automatic transmission (five-speed manuals are available for less money), air conditioning, an "audio prep package" and the usual basics.

The test vehicle added $1500 to that for the Power Package (power door locks, power windows, power outside mirrors, a fold-down 60/40 rear seat, an AM/FM/CD/mp3 player with iPod jack, curise control, nicer interior trim, a rear window defroster and an upgrade to 15 inch wheels (14s are standard) with full wheel covers.

$150 worth of floor mats and cargo mats, $359 for a security system, $230 for remote keyless entry and $720 for delivery and the bottom line is:

$16,724.

Hmm.

Now the problem here is that for that money, you could probably step up to the Corolla or a Honda Civic. So why buy the Yaris?

Two reasons. One: Fuel economy (the EPA says 29 city, 35 highway). Two: Ratchet back the options list (blow your kids' minds by showing them manual window cranks) and you can get a basic but decently-equipped Yaris for $14,000 or so.

Truth is, there's a lot of competition at this price point and the Yaris is far from the hands-down winner. But if you're excluding it because you think it's too small, you should definitely test-drive the four-door.

Post Title → Toyota Yaris Sedan Review

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