2011 Lincoln MKS Review

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Stock shots from car manufacturers are usually well lit, nicely shot and extremely flattering. At a minimum, they're in focus. Rarely do they tell a story. But the one above does. This year, after two seasons running behind the big dog Town Car, the Lincoln MKS has a new role. It's the company's flagship. The road ahead is wide open. It's up to the MKS to conquer the drivers along the way.

As I wrote almost two and a half years ago, I initally underestimated the MKS when I saw it on a stand at a 2007 auto show. And then I drove it.

Lincoln got the MKS very, very right. There's an elegance to the cockpit that impresses at first encounter and then slowly reveals deeper and deeper layers as you spend more time at the wheel.

And unlike other manufacturers, Lincoln has found a way to make technology a big part of the car's appeal without it being overbearing. SYNC is a brilliant interface for phone and portable music. Getting a Bluetooth connection on the first try is a given (it isn't with a lot of cars I drive)...ten seconds and done. And from that point on, it can all be handled by voice command. It's tech doing what tech should be doing....reducing driver distraction, not adding to it.

The standard THX audio system is terrific. The step up to 5.1 surround (600 watts and 16 speakers) is well worth the price of admission. 

Regular readers know I'm not a huge fan of factory in-dash nav systems. The MKS gives you a choice. There's a voice-activated navigation system with traffic, directions and information standard...and there's also an optional full satellite navigation system with an 8-inch full-color touch screen. It's the best I've seen so far, and it's bundled with Sirius satellite radio, Sirius traffic (showing current conditions on the nav map), and Sirius Travel Link with an introductory six-month subscription. Up-to-the-second weather, gas prices and gas station location, live sports scores, movie times and theatre locations are part of Travel Link.  I'd be renewing early.

And then there's the tech that's involved in the actual driving. The MKS ranks with the Volvo S60 T6 as one of only two cars so far that I've driven where I actually trust the adaptive cruise control to maintain a safe following distance when there's a car in front of me and not throw up a false alarm and throw on the brakes when there's not.

And while you're enjoying seat time behind the wheel, your passengers will be happy, too...luxurious accomodations include a sunroof up front and a fixed-glass moonroof (both with powered shades) in the rear.

Starting price is $41,500. Optioned up nicely, you're probably somewhere between 45 and 47. EPA estimates are 17 city and 24 highway, which is very strong for a luxury sedan.

The Town Car was deservedly a hero of the limousine and executive sedan fleet owners. The MKS isn't meant to replace it there. But as a top-of-the-line Lincoln that you drive yourself, it's a massive leap forward.

(test vehicle courtesy Sanderson Lincoln)

Post Title → 2011 Lincoln MKS Review

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Mercury Dies So That Lincoln May Live

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We pretty much did our post-mortem of Mercury five days early...running down the cause(s) of the impending death.

So what happens now? Well, Ford says they're going to devote their energies into revitalizing their Lincoln brand.

On paper, this makes a bunch of sense. The successful model for car sales is one mainstream brand, one luxury (think Toyota/Lexus)...with no definable space for a "middle" brand (GM is bucking that wisdom by keeping Buick).

But where exactly is Ford taking Lincoln? Part of the problem is that for all the talk of how Mercury was done in by being nothing more than some re-badged Fords, it's hard to say Lincoln's in much better shape (the MKZ is a Fusion, the MKX an Edge, the MKS a last-gen Taurus and the MKT a Flex...though those last two are pretty well disguised).

Unique products? Well, there's the Town Car...but that's a dinosaur headed to extinction with no plans for a replacement. Oh, yeah...and they still sell the Navigator. Just not many of them.

Ford says a small car (based on the next Focus) that was supposed to be a Mercury will now be a Lincoln.

Depends on how they do that...but it sounds a little down-market for where Lincoln needs to be.

The TireKicker take? Lincoln needs to take serious aim at Cadillac. They need one car at least as good as the CTS. A CTS-V competitor would have to follow. And, you may have noticed, the CTS is not a re-badged Chevrolet. They need a larger sedan to do battle with the DTS/STS replacement that's coming. They need a crossover to compete with the SRX.  And, if there's a market for a premium sedan below the CTS in the U.S., Lincoln needs to play there, too.

Until and unless the Ford Expedition becomes as good as or better than the Chevy Suburban, Lincoln doesn't need to go chasing the Escalade (especially not the pickup version).

All this means engines, materials, and enthusiasm well beyond what we've seen from Lincoln before...plus a promotion budget to get the message across to buyers (it's been 10 years since Cadillac claimed "Breakthrough" with Led Zeppelin and they're just starting to see the results). And that's going to be way more than combining the money devoted to Lincoln now with what they would have spent on Mercury.

The situation calls for a world-class luxury brand. And until and unless Ford gets that, Lincoln's in danger of being a more expensive Mercury.

Post Title → Mercury Dies So That Lincoln May Live

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