BMW launches London 2012 Performance Team

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The Official Automotive Partner of London 2012 has just launched the BMW London 2012 Performance Team, an initiative that backs Team GB and ParalympicsGB while they prepare for the Games on and off the field. In fact, plans are already underway to make use of BMW’s technological and performance expertise. The first 12 athletes who have joined the BMW London 2012 Performance Team include medal prospects Tom Daley, Louis Smith and Ellie Simmonds as well as 2012 hopefuls Jonathan Brownlee and Giles Scott.

In the next several months, more athletes are expected to be a part of the team. The athletes who are part of the BMW London 2012 Performance Team will share key moments and exclusive insights into their preparation for the London 2012 Olympic and Paralympic Games on their home soil.

Tim Abbott, Managing Director of BMW UK said, “Our position as the world’s most sustainable automotive company makes us a natural partner for a sustainable Olympic and Paralympic Games in 2012. Our Efficient Dynamics programme means our cars are extremely fuel efficient, with low CO2 emissions, while still delivering great performance – just like our athletes who strive for maximum energy efficiency and performance. That’s why we’re delighted to be launching the BMW London 2012 Performance Team and we look forward to supporting these athletes as they prepare for London 2012.”[via 4wheelsnews]

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