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Chevrolet (pronounced of Swiss origin) (also known as Chevy is a brand of automobile produced by General Motors Company (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 8, 1911, Chevrolet was acquired by General Motors in 1917. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, and continues to hold its position as General Motors' highest-selling brand to the present day, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet offers a full range of automobiles, from subcompact cars to medium-duty commercial trucks.